From Bombay to Bollywood
The Making of a Global Media Industry
New York University Press 2013
New Books in Arts & LettersNew Books in EconomicsNew Books in FilmNew Books in Peoples & PlacesNew Books in Politics & SocietyNew Books in SociologyNew Books in South Asian StudiesNew Books in World AffairsNew Books Network February 19, 2014 Matt Sienkiewicz
Aswin Punthamabekar‘s From Bombay to Bollywood: The Making of a Global Media Industry (New York University Press, 2013) offers a deeply researched and richly theorized look at the evolution of the world’s largest film industry over the past few decades. Combining ethnographic research with close textual analyses of Bollywood films, Punthamabekar shows how the media industry’s growth has been complexly intertwined with India’s emerging place in the global economy. The book offers a nuanced look at globalization, bringing to light the tensions and productivities that emerge when a highly powerful, historically localized industry enters the world of multinational capitalism.