Hiding Politics in Plain Sight
Cause Marketing, Corporate Influence, and Breast Cancer Policymaking
Oxford University Press 2016
New Books in American StudiesNew Books in EconomicsNew Books in Gender StudiesNew Books in Peoples & PlacesNew Books in Political ScienceNew Books in Politics & SocietyNew Books in Public PolicyNew Books Network October 17, 2016 Heath Brown
For Breast Cancer Awareness Month, we hear from Patricia Strach, the author of Hiding Politics in Plain Sight: Cause Marketing, Corporate Influence, and Breast Cancer Policymaking (Oxford University Press, 2016). Strach holds a dual appointment in the Departments of Political Science and Public Administration at the University of Albany, State University of New York.
Hiding Politics in Plain Sight examines the politics of market mechanisms–especially cause marketing–as a strategy for public policy change. Strach shows that market mechanisms, like corporate-sponsored walks or cause-marketing, shift issue definition away from the contentious processes in the political sphere to the market, where advertising campaigns portray complex issues along a single dimension with a straightforward solution: breast cancer research will discover a cure and Americans can support this by purchasing specially-marked products. This market competition privileges even more specialized actors with business connections.