New Books Network

Alexander L. Fattal

Guerrilla Marketing

Counterinsurgency and Capitalism in Colombia

University of Chicago Press 2018

New Books in AnthropologyNew Books in CommunicationsNew Books in Latin American StudiesNew Books in Peoples & PlacesNew Books in Politics & SocietyNew Books Network May 29, 2020 Sharika Crawford

Guerrilla Marketing: Counterinsurgency and Capitalism in Colombia (University of Chicago Press, 2019) investigates the Colombian government’s campaign to turn Marxist guerrilla fighters in the...

Guerrilla Marketing: Counterinsurgency and Capitalism in Colombia (University of Chicago Press, 2019) investigates the Colombian government’s campaign to turn Marxist guerrilla fighters in the FARC into consumer citizens. In this ethnography, Alexander L. Fattal explores the ways marketing became a tactic of counterinsurgency as a means of a humanitarian intervention, which has proven stunning and illusory. The work draws on archival research and extensive fieldwork with Colombian Ministry of Defense, former rebels, political exiles, and peace negotiators in Colombia, Sweden, and Cuba. Alex. Fattal is assistant professor in the Department of Communication Studies at the University of California at San Diego.