Alison N. Novak

Media, Millennials, and Politics

The Coming of Age of the Next Political Generation

Lexington Books 2016

New Books in American StudiesNew Books in CommunicationsNew Books in JournalismNew Books in Peoples & PlacesNew Books in PoliticsNew Books in Politics & SocietyNew Books in SociologyNew Books Network November 6, 2016 James Kates

The millennial generation (those born from 1980 through the beginning of the 21st century) now comprises the largest voting bloc in the American electorate....

The millennial generation (those born from 1980 through the beginning of the 21st century) now comprises the largest voting bloc in the American electorate. In Media, Millennials, and Politics: The Coming of Age of the Next Political Generation (Lexington Books, 2016), Alison N. Novak argues that these 50 million young citizens are misunderstood, marginalized and sometimes overtly insulted by the news media. Writers, newscasters and pundits label them “apathetic, uninvolved and entitled,” while ignoring clear evidence that many millennials are deeply concerned about the course of the nation. Novak examines coverage of millennials in cable television and online news, finding that journalists often substitute stereotypes and rhetorical shortcuts for rigorous examination of how members of this generation think and act. She concludes by calling the media to task and demanding that it present a fuller, more nuanced picture of a group that will soon inherit the reins of power in the United States.


James Kates is an Associate Professor in the Department of Communication at the University of Wisconsin-Whitewater. He has worked as an editor at The Philadelphia Inquirer, the Milwaukee Journal Sentinel and other publications.

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