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Ben M. Bensaou

Jan 27, 2022

Built to Innovate

Essential Practices to Wire Innovation into Your Company’s DNA

McGraw Hill 2021

Today I talked to Ben M. Bensaou about his new Built to Innovate: Essential Practices to Wire Innovation into Your Company’s DNA (McGraw Hill, 2021).

This episode could have just as easily been called “The Democratization of innovation.” After all, the fundamental thrust of this book and our conversation was about moving innovation beyond the “usual suspects,” i.e., executives and the R & D Department, and spreading innovation opportunities throughout companies and organizations. Most promising of all for soliciting input is actually likely to be front-line employees, for instance, who know best the frustrations and disappointments of customers. In truth, every employee and every department should be given a chance to innovate, with current and potential customers, distributors, and other business allies invited into the mix as well. Where might resistance emerge to such an expansive view of the innovation process? The answer would be middle managers, who are focused on executing the current business model. To win them over, it may be necessary to combine coaching about the importance and means of innovating with incentives. Why? Because as the saying goes, “It’s not that people see the light so much as they feel the heat.”

Ben Bensaou is a professor and former Dean of Executive Education at INSEA. He’s also been a visiting professor at the Harvard Business School, a research fellow at the Wharton School of Management, and a visiting scholar at the Haas School of Business at UC Berkeley.

Dan Hill, PhD, is the author of nine books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His new book is Blah, Blah, Blah: A Snarky Guide to Office Lingo. To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com.

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Dan Hill

Dan Hill, PhD, is the author of eight books and leads Sensory Logic, Inc. To check out his related “Dan Hill’s EQ Spotlight” blog, visit this site.

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