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Nov 14, 2014
How Star Wars Conquered the Universe
The Past, Present, and Future of a Multibillion Dollar Franchise
Summary
When George Lucas first began to write "The Star Wars", as it was originally known, he had no idea that it would become his main life's work. Beginning as a modern Flash Gordon-style space adventure, the eventual series would become arguably the most successful film franchise in history.
In his book How Star Wars Conquered the Universe: The Past, Present, and Future of a Multibillion Dollar Franchise (Basic Books, 2014), Chris Taylor, Deputy Editor at Mashable.com, presents a history of the series, from its development when Lucas was a struggling filmmaker to its rebirth when Disney buys Lucasfilm. He presents the franchise as both a film and cultural phenomenon, with both multigenerational and multinational ties.
Chris's Twitter handle is @FutureBoy.
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Joel Tscherne
Joel Tscherne is an Adjunct History Professor at Southern New Hampshire University and an Associate Faculty member at University of Arizona Global Campus. His Twitter handle is @JoelTscherne.
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