Support H-Net | Buy Books Here | Help Support the NBN and NBN en Español on Patreon | Visit New Books Network en Español!
- African Studies
- African American Studies
- American Politics
- American Studies
- American South
- American West
- Asian American Studies
- Australian and New Zealand Studies
- British Studies
- Canadian Studies
- Caribbean Studies
- Central Asian Studies
- Chinese Studies
- East Asian Studies
- Eastern European Studies
- European Politics
- French Studies
- German Studies
- Iberian Studies
- India Studies
- Indian Ocean World
- Iranian Studies
- Irish Studies
- Israel Studies
- Italian Studies
- Japanese Studies
- Korean Studies
- Latino Studies
- Latin American Studies
- Mexican Studies
- Middle Eastern Studies
- Native American Studies
- Pacific Studies
- Polish Studies
- Russian and Eurasian Studies
- Southeast Asian Studies
- South Asian Studies
- Turkish Studies
- Ukrainian Studies
- Western European Studies
- World Affairs
- Animal Studies
- Anthropology
- Archaeology
- Business, Management, and Marketing
- Media
- Critical Theory
- Disability Studies
- Drugs, Addiction and Recovery
- Education
- Economics
- Finance
- Geography
- Gender Studies
- Genocide Studies
- Higher Education
- Human Rights
- Journalism
- Language
- Law
- LGBTQ+ Studies
- National Security
- Philosophy
- Policing, Incarceration, and Reform
- Political Science
- Politics & Polemics
- Public Policy
- Sex, Sexuality, and Sex Work
- Sociology
- Sound Studies
- Sports
- Urban Studies
- Big Ideas
- Celebration Studies
- Co-Authored
- Cover Story
- Historical Materialism
- History Ex Silo
- Invested Investor
- Landscape Architecture
- Mormonism
- NBN Book of the Day
- NBN Seminar
- Postscript
- Practical History
- Preparing for Life After Grad School
- Psychology and Climate Change
- Interpretive Political and Social Science
Nov 3, 2015
Hacking the Electorate
How Campaigns Perceive Voters
Summary
Eitan Hersh is the author of Hacking the Electorate: How Campaigns Perceive Voters (Cambridge University Press, 2015). Hersh is an assistant professor of political science at Yale University.
We've come to think of political campaigns as highly sophisticated data-processing machines, capable of precisely targeting voters based on the last item they bought on Amazon. Hacking the Electorate suggests something very different about how campaigns actually target voters. Hersh argues that political campaigns vary greatly in how detailed their data actually are, at the whim of whether the state collects detailed or more general information about voters. Campaigns typically use the best available public data to design targeting strategies. As a result, strategies vary across the country based on how campaigns perceive voters in different information environments.
If you just haven't had enough podcasting for the day, click over to my good friends at the Scholar Strategy Network and their new podcast, No Jargon. Listen to their first podcast featuring my new book, Tea Party Divided (Praeger, 2015) and learn about how the Tea Party is shaping the contentious politics of Congress and on the presidential campaign trail.
