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Jeanine Kraybill

Unconventional, Partisan, and Polarizing Rhetoric

How the 2016 Election Shaped the Way Candidates Strategize, Engage, and Communicate

Rowman and Littlefield 2017

New Books in American StudiesNew Books in CommunicationsNew Books in LanguageNew Books in Peoples & PlacesNew Books in Political ScienceNew Books in Politics & SocietyNew Books Network April 3, 2018 Heath Brown

In Unconventional, Partisan, and Polarizing Rhetoric: How the 2016 Election Shaped the Way Candidates Strategize, Engage, and Communicate (Rowman and Littlefield, 2017), Jeanine Kraybill,...

In Unconventional, Partisan, and Polarizing Rhetoric: How the 2016 Election Shaped the Way Candidates Strategize, Engage, and Communicate (Rowman and Littlefield, 2017), Jeanine Kraybill, assistant professor of political science at Cal State University, Bakersfield, has edited a timely book on the 2016 election. From all accounts, the 2016 election was unusual, and the role of political communication was no different.

Using a variety of methods, the chapter authors examine how rhetoric and political communication shaped the tone of campaigns and ultimate outcomes of the election. They study how candidates primed voters for an anti-establishment candidate. They also examine how political communication influenced key campaign issues such as climate change, immigration, national security, religion, and gender.