Support H-Net | Buy Books Here | Help Support the NBN and NBN en Español on Patreon | Visit New Books Network en Español!
- African Studies
- African American Studies
- American Politics
- American Studies
- American South
- American West
- Asian American Studies
- Australian and New Zealand Studies
- British Studies
- Canadian Studies
- Caribbean Studies
- Central Asian Studies
- Chinese Studies
- East Asian Studies
- Eastern European Studies
- European Politics
- French Studies
- German Studies
- Iberian Studies
- India Studies
- Indian Ocean World
- Iranian Studies
- Irish Studies
- Israel Studies
- Italian Studies
- Japanese Studies
- Korean Studies
- Latino Studies
- Latin American Studies
- Mexican Studies
- Middle Eastern Studies
- Native American Studies
- Pacific Studies
- Polish Studies
- Russian and Eurasian Studies
- Southeast Asian Studies
- South Asian Studies
- Turkish Studies
- Ukrainian Studies
- Western European Studies
- World Affairs
- Animal Studies
- Anthropology
- Archaeology
- Business, Management, and Marketing
- Media
- Critical Theory
- Disability Studies
- Drugs, Addiction and Recovery
- Education
- Economics
- Finance
- Geography
- Gender Studies
- Genocide Studies
- Higher Education
- Human Rights
- Journalism
- Language
- Law
- LGBTQ+ Studies
- National Security
- Philanthropy
- Philosophy
- Policing, Incarceration, and Reform
- Political Science
- Politics & Polemics
- Public Policy
- Sex, Sexuality, and Sex Work
- Sociology
- Sound Studies
- Sports
- Urban Studies
- Big Ideas
- Celebration Studies
- Co-Authored
- Cover Story
- Historical Materialism
- History Ex Silo
- Interpretive Political and Social Science
- Invested Investor
- Landscape Architecture
- Late Antiquity
- Mormonism
- NBN Book of the Day
- NBN Seminar
- Postscript: Conversations on Politics and Political Science
- Practical History
- Preparing for Life After Grad School
- Psychology and Climate Change
- Syriac Studies
- The Chair: In The Room at the Fed
- New Books with Miranda Melcher
Jun 27, 2017
The Afterlife of John Fitzgerald Kennedy
A Biography
Summary
As president John F. Kennedy enjoyed a remarkable degree of popularity, and in the decades since his assassination his standing has only grown in the public imagination. In The Afterlife of John Fitzgerald Kennedy: A Biography (Cambridge University Press, 2017), Michael J. Hogan describes how Kennedy came to enjoy such an enduring stature for so many Americans. He traces the origins of this to Kennedy's efforts as president to create what Hogan terms a "Kennedy brand," an image of charm, culture, and youthful optimism that appealed to millions of people. In this he was aided by his wife Jacqueline, who as first lady cultivated an aura of style and taste. With her husband's death she quickly emerged as the foremost protector of his image by staging his funeral in such a way as to link him to his illustrious predecessors Abraham Lincoln and Franklin Roosevelt. This soon proved only the first of a series of memorials and publications generated in tribute to America's 35th president, much of it supervised or controlled by the Kennedy family and their circle of friends. Their success in managing his public image is evident today in the esteem in which Kennedy continues to be held by so many people, even with the emergence of a more nuanced assessment of his time in office.
