Support H-Net | Buy Books Here | Help Support the NBN and NBN en Español on Patreon | Visit New Books Network en Español!
- African Studies
- African American Studies
- American Politics
- American Studies
- American South
- American West
- Asian American Studies
- Australian and New Zealand Studies
- British Studies
- Canadian Studies
- Caribbean Studies
- Central Asian Studies
- Chinese Studies
- East Asian Studies
- Eastern European Studies
- European Politics
- French Studies
- German Studies
- Iberian Studies
- India Studies
- Indian Ocean World
- Iranian Studies
- Irish Studies
- Israel Studies
- Italian Studies
- Japanese Studies
- Korean Studies
- Latino Studies
- Latin American Studies
- Mexican Studies
- Middle Eastern Studies
- Native American Studies
- Pacific Studies
- Polish Studies
- Russian and Eurasian Studies
- Southeast Asian Studies
- South Asian Studies
- Turkish Studies
- Ukrainian Studies
- Western European Studies
- World Affairs
- Animal Studies
- Anthropology
- Archaeology
- Business, Management, and Marketing
- Media
- Critical Theory
- Disability Studies
- Drugs, Addiction and Recovery
- Education
- Economics
- Finance
- Geography
- Gender Studies
- Genocide Studies
- Higher Education
- Human Rights
- Journalism
- Language
- Law
- LGBTQ+ Studies
- National Security
- Philanthropy
- Philosophy
- Policing, Incarceration, and Reform
- Political Science
- Politics & Polemics
- Public Policy
- Sex, Sexuality, and Sex Work
- Sociology
- Sound Studies
- Sports
- Urban Studies
- Big Ideas
- Celebration Studies
- Co-Authored
- Cover Story
- Historical Materialism
- History Ex Silo
- Interpretive Political and Social Science
- Invested Investor
- Landscape Architecture
- Late Antiquity
- Mormonism
- NBN Book of the Day
- NBN Seminar
- Postscript: Conversations on Politics and Political Science
- Practical History
- Preparing for Life After Grad School
- Psychology and Climate Change
- Syriac Studies
- The Chair: In The Room at the Fed
- New Books with Miranda Melcher
Nov 16, 2017
Selling under the Swastika
Advertising and Commercial Culture in Nazi Germany
Summary
In her new book, Selling under the Swastika: Advertising and Commercial Culture in Nazi Germany (Stanford University Press, 2013), Pamela Swett, Professor of History at McMaster University is the first comprehensive examination of commercial advertising in the Third Reich. Swett argues that advertisements played a much greater role in normalizing the Third Reich then previously thought. She highlights how advertisers at all levels enjoyed a great deal of freedom to sell their products, while using the National Socialist message not because they were forced, but because consumers were attuned to it. Swett's book is a fascinating look at the advertising and consumer industries during the Third Reich.
Related Topics
Your Host
Craig Sorvillo
Craig Sorvillo is a PhD candidate in modern European history at the University of Florida. He specializes in Nazi Germany, and the Holocaust.
