Taking Our Country Back
The Crafting of Networked Politics from Howard Dean to Barack Obama
University Press 2012
Daniel Kreiss is an Assistant Professor in the School of Journalism and Mass Communication at the University of North Carolina at Chapel Hill. His Taking Our Country Back: The Crafting of Networked Politics from Howard Dean to Barack Obama (Oxford University Press, 2012) traces the integration of new media into the presidential campaigns of Howard Dean and then Barack Obama. Kreiss argues that by focusing on innovation, infrastructure, and organization, scholars can better understand how new media has become central to understanding political campaigns in the US. The book draws on dozens of interviews with most of the largely unknown, but integral members of the campaigns of Dean and Obama. The story Kreiss tells reveals much about the nature of modern political campaigns and how the Internet has shaped the last decade of American politics.