The End of Big
How the Internet Makes David the New Goliath
St. Martin's Press 2013
New Books in Big IdeasNew Books in CommunicationsNew Books in Political ScienceNew Books in Politics & SocietyNew Books in Science & TechnologyNew Books in Science, Technology, and SocietyNew Books in TechnologyNew Books Network June 24, 2013 Heath Brown
Nicco Mele is the author of The End of Big: How the Internet Makes David the New Goliath (St. Martin’s Press, 2013). He is Adjunct Lecturer in Public Policy at the Kennedy School’s Shorenstein Center on the Press, Politics, and Public Policy, Harvard University. Mele writes as a technology expert and as a witness to history. He served as a campaign staffer for the Howard Dean for President Campaign in 2003. He and his colleagues implemented many of the web-based campaign innovations that resulted in President Obama winning the 2008 presidential election and define the modern American political campaign. Mele links that experience with radical social changes brought about by the internet. His title thesis, The End of Big, suggest that big institutions in nearly every sector of our lives (business, government, news) have been eroded and, in some cases, supplanted by smallness. An enthusiast for technology, Mele also cautions against the risks associated with this transformation.