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Dec 8, 2025
The History of “AI” as a Brand
Summary
Peoples & Things host, Lee Vinsel, talks with Thomas Haigh, Professor and Chair of History and affiliate of the Department of Computer Science at University of Wisconsin-Milwaukee, about his forthcoming book on the history of artificial intelligence. The book, which has had the working title _Artificial Intelligence: The History of a Brand_ with the final title to be determined, examines how and why historical actors have decided to apply the term “artificial intelligence” to a variety of disparate computing technologies that often have very little to do with one another. Vinsel and Haigh also talk about how the book’s lessons apply to our current Generative AI bubble and an assortment of other fun topics along the way.
Your Host
Lee Vinsel
Lee Vinsel is an associate professor in the Department of Science, Technology and Society at Virginia Tech. He studies human life with technology, with particular focus on the relationship between government, business, and technological change. His first book, Moving Violations: Automobiles, Experts, and Regulations in the United States, was published by Johns Hopkins University Press in July 2019.
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