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On the Cusp: Between Strategy and Ethics
How do firms and public institutions regain greatness while wrestling with risk, disruption, and their responsibilities to investors, employees, and the public? When businesses and other organizations pursue their strategies, they inevitably run into ethical boundaries that don’t neatly align with their goals. On the Cusp: Between Strategy and Ethics is about what happens in that zone of collision where executives, policymakers, and citizens must decide whether to stretch the rules, redraw them, or change course altogether. Each episode takes up a concrete case, from shareholder primacy to AI, finance, and democratic accountability, asking a simple but uncomfortable question: what do “great” organizations owe the societies that can make their success more possible?
On the Cusp is hosted by Alfred Marcus, Professor at the Carlson School of Management at the University of Minnesota. He has published several books including Comeback: Can Great Companies Rise Again? and Managing Business Ethics co-authored with Tim Hargrave. He has spent much of his career on the cusp between strategy and ethics and hopes to understand that fault line far better through this podcast series.
July 26, 2026
Dynamic Universities
In times of deep uncertainty, the university needs to transform itself into an entrepreneurial entity to maintain long-term evolutionary fitness. Dyna…
July 24, 2026
Negotiation
The world has changed dramatically in just the past few years and so has negotiation. Traditional negotiating tactics, while still effective, need to …
July 22, 2026
Corporate Power and the Politics of Change
In Corporate Power and the Politics of Change (Cambridge University Press, 2025) Matteo Gatti examines how corporations have taken on roles traditiona…
July 15, 2026
Both Your Houses
In Both Your Houses: Iran, America, and the Wages of Unchecked Power (Wisdom Editions, 2026), Massoud Amin confronts the war between Iran, Israel, and…
July 5, 2026
Ctrl+Alt+Doubt
Ctrl+Alt+Doubt: Decoding the Language of Online Conspiracy Talk (Oxford UP, 2026) offers a new way to understand why conspiracy theories grow and pers…
June 27, 2026
Business School and the Noble Purpose of the Market
Today's business schools were designed for a world that no longer exists. Capitalism raised the standard of living for billions of people over the pas…
June 24, 2026
What Do You Want Out of Life?
What do you want out of life? To make a lot of money―or work for justice? To have children―or travel the world? The things we care about in life―famil…
June 5, 2026
Geostrategy By Design:
How should executives position a company for growth when the geopolitical future is so uncertain? Recent events in Ukraine and the Middle East and tig…
May 16, 2026
Taming Corporate Power in the 21st Century
Information and communication technologies have fundamentally altered the markets for capital, labor, supplies, and distribution in ways that underm…
May 9, 2026
The Employee Advantage
In an ever-shifting work landscape, leaders can no longer ignore their most overlooked stakeholders—their employees. In The Employee Advantage: How Pu…
April 29, 2026
Adam Smith and Modern Economics
For more than two centuries, economists and researchers have struggled with the conundrum of reconciling Adam Smith’s views on economics and ethics. W…
April 16, 2026
Automata
Automata examines how AI and advanced robotics are rapidly surpassing human abilities in fields once thought uniquely ours – from playing chess to dis…
April 12, 2026
The Management of Innovation
Despite the importance of innovation for the growth of firms, industries, and the national economy, the strategic tools available to effectively manag…
April 11, 2026
Embracing Uncertainty
Most people hate and fear uncertainty. It causes such stress and anxiety that we often choose certain surrender over doubt, becoming passive, dependen…
March 27, 2026
The Cooperative Economy
Societal grand challenges have taken a toll on humanity, which finds itself at a crossroads. The concentration of wealth and economic inequality, the …
March 24, 2026
Business Ethics
The book places special emphasis on the relationship between corporations, managers, and shareholders. Drawing on Lynn Stout’s influential work on cor…
March 14, 2026
Billionaire Backlash
Giant companies, launch rockets into space, control satellite communication and develop era-defining AI technologies. But they are also seen as promot…
February 24, 2026
Money and Promises
In Money and Promises: Seven Deals That Changed the World, the distinguished banker, executive, and historian Paolo Zannoni examines the complex relat…
February 18, 2026
The Making of Modern Corporate Finance
In The Making of Modern Corporate Finance: A History of the Ideas and How They Help Build the Wealth of Nations (Columbia Business School Publishing, …
February 17, 2026
Saving Ourselves from Big Car
Streetwise: Saving Ourselves from Big Car (Columbia Business School Publishing, 2025) exposes how “Big Car”―the complex of companies in the automobile…