David Obst, "Saving Ourselves from Big Car" (Columbia Business School Publishing, 2025)

Summary

Streetwise: Saving Ourselves from Big Car (Columbia Business School Publishing, 2025) exposes how “Big Car”―the complex of companies in the automobile, oil, insurance, media, and concrete industries that promote and entrench car dependence―has pursued profit at the expense of the common good. David Obst explores how Big Car gained almost immeasurable influence over our lives, weighing the benefits and the costs of reliance on private automobiles. He details how industry covered up the harms of lead additives, fought against seatbelts, and continues to fund climate-change denialism. Obst considers the future of mobility, surveying how cities―from Taipei to Tempe, Copenhagen to Chicago―are experimenting with forms of transportation that offer alternatives to the dominance of cars. This is a provocative and comprehensive book.

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Alfred Marcus

As the Edson Spencer Professor at the Carlson School, I’ve spent my career helping students, scholars, and executives understand how companies succeed, why they fail, and how they can rise again. I’ve authored over 20 books and numerous articles in leading journals. My writings span immigrant entrepreneurship, demography, corporate turnarounds, and sustainability among other topics. My latest book explores how firms like Dell and Best Buy reinvented themselves. It is called Comeback: Can Great Firms Rise Again? It is published by the University of Toronto Press and will be available at the end of March.
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