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Jul 24, 2026
Negotiation
The Game Has Changed
Summary
The world has changed dramatically in just the past few years and so has negotiation. Traditional negotiating tactics, while still effective, need to be tailored to vastly different situations and circumstances. In Negotiation: The Game Has Changed (Princeton University Press, 2025), Harvard Business School professor Max H. Bazerman, a legendary pioneer in the field of negotiation, shows how to negotiate effectively today by adapting proven negotiation principles and strategies to challenging new contexts. Negotiation is a fundamentally new way of thinking about the importance of context in negotiation.
Your Host
Alfred Marcus
As the Edson Spencer Professor at the Carlson School, I’ve spent my career helping students, scholars, and executives understand how companies succeed, why they fail, and how they can rise again. I’ve authored over 20 books and numerous articles in leading journals. My writings span immigrant entrepreneurship, demography, corporate turnarounds, and sustainability among other topics. My latest book explores how firms like Dell and Best Buy reinvented themselves. It is called Comeback: Can Great Firms Rise Again? It is published by the University of Toronto Press and will be available at the end of March.
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