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Jul 5, 2026
Ctrl+Alt+Doubt
Decoding the Language of Online Conspiracy Talk
Summary
Ctrl+Alt+Doubt: Decoding the Language of Online Conspiracy Talk (Oxford UP, 2026) offers a new way to understand why conspiracy theories grow and persist. Rather than treating them as cognitive errors, psychological pathologies, or products of echo chambers, Rao and Greve analyze conspiracy theories as linguistic constructions, that is as stories built from recognizable semantic patterns. Drawing on cases from COVID-19 and the Black Lives Matter protests, Rao and Greve show that conspiracy theorizing is a form of bricolage. People tinker with cultural fragments to craft explanations that reduce uncertainty and threat. New conspiracy beliefs are most likely to take hold when they are linguistically close to beliefs people already hold. The book traces how conspiracy theories spread through superspreaders, fear-laden language, bots, and shared hashtags, revealing conspiracy theorizing as a form of proto-coordination that generates community, amplifies outrage, and enables collective sensemaking among opponents of social movements.
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