Sunita Sah, "Defy: The Power of No in a World That Demands Yes" (Random House, 2025)

Summary

How many times have you wanted to object, disagree, or opt out of something but ended up swallowing your words, shaking your head, and just going along? Featuring groundbreaking research, gripping stories, and easy everyday strategies, Defy reveals how to show up for yourself and others personally, professionally, and beyond. Sah’s data-driven approach shows why everyone needs the power of defiance and how to build this essential skill. In a moment when we are anxious and unsure what to do—whether we’re confronting injustice on a social scale or facing something closer to home—here are strategies to activate your values.

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Alfred Marcus

As the Edson Spencer Professor at the Carlson School, I’ve spent my career helping students, scholars, and executives understand how companies succeed, why they fail, and how they can rise again. I’ve authored over 20 books and numerous articles in leading journals. My writings span immigrant entrepreneurship, demography, corporate turnarounds, and sustainability among other topics. My latest book explores how firms like Dell and Best Buy reinvented themselves. It is called Comeback: Can Great Firms Rise Again? It is published by the University of Toronto Press and will be available at the end of March.
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