Jun 3, 2026

The Vision of the Firm

Timothy Fort and Suneal Bedi

Hosted by Alfred Marcus

Summary

The Vision of the Firm (West Academic Publishing, 2025) provides a complete summary of the leading theories of business ethics today. It aims to clarify values, create ethical awareness, provide a decision-making model, show how to apply the model to cutting edge business dilemmas, and address how to build ethical business cultures. It draws on dilemmas from marketing, management, operations, finance, business economics, and technology and features many 75 vignettes for people involved in business to ponder.

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Alfred Marcus

As the Edson Spencer Professor at the Carlson School, I’ve spent my career helping students, scholars, and executives understand how companies succeed, why they fail, and how they can rise again. I’ve authored over 20 books and numerous articles in leading journals. My writings span immigrant entrepreneurship, demography, corporate turnarounds, and sustainability among other topics. My latest book explores how firms like Dell and Best Buy reinvented themselves. It is called Comeback: Can Great Firms Rise Again? It is published by the University of Toronto Press and will be available at the end of March.

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