Apr 11, 2026

Embracing Uncertainty

How Writers, Musicians and Artists Thrive In An Unpredictable World

Margaret Heffernan

Hosted by Alfred Marcus

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Summary

Most people hate and fear uncertainty. It causes such stress and anxiety that we often choose certain surrender over doubt, becoming passive, dependent, addicted―and more anxious than ever. Doubling down on the certainties promised by technology and micro-management only makes things worse, leaving no opportunity for innovation, adaptation or invention. Artists live with uncertainty constantly―but instead of waiting for the future, they run towards making it, with agency and freedom. What can we learn from them, about facing into a future that grows more uncertain daily?

At a time when organizations of all kinds crave innovation but complain their people lack creativity and initiative, the arts have never been so essential to our future. We may not all be artists, but we can learn to think like them. In Embracing Uncertainty: How Writers, Musicians and Artists Thrive In An Unpredictable World (Policy Press, 2025) Margaret Heffernan makes a compelling argument for the vital integration of art into all aspects of our lives and for artists to guide us with their stamina, freedom and endurance.

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Alfred Marcus

As the Edson Spencer Professor at the Carlson School, I’ve spent my career helping students, scholars, and executives understand how companies succeed, why they fail, and how they can rise again. I’ve authored over 20 books and numerous articles in leading journals. My writings span immigrant entrepreneurship, demography, corporate turnarounds, and sustainability among other topics. My latest book explores how firms like Dell and Best Buy reinvented themselves. It is called Comeback: Can Great Firms Rise Again? It is published by the University of Toronto Press and will be available at the end of March.

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