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Alexander L. Fattal

May 29, 2020

Guerrilla Marketing

Counterinsurgency and Capitalism in Colombia

University of Chicago Press 2018

Guerrilla Marketing: Counterinsurgency and Capitalism in Colombia (University of Chicago Press, 2019) investigates the Colombian government’s campaign to turn Marxist guerrilla fighters in the FARC into consumer citizens. In this ethnography, Alexander L. Fattal explores the ways marketing became a tactic of counterinsurgency as a means of a humanitarian intervention, which has proven stunning and illusory. The work draws on archival research and extensive fieldwork with Colombian Ministry of Defense, former rebels, political exiles, and peace negotiators in Colombia, Sweden, and Cuba. Alex. Fattal is assistant professor in the Department of Communication Studies at the University of California at San Diego.

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Sharika Crawford

Sharika Crawford is an associate professor of history at the United States Naval Academy in Annapolis and the author of The Last Turtlemen of the Caribbean: Waterscapes of Labor, Conservation, and Boundary Making (University of North Carolina Press, 2020).

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