Guerrilla Marketing

Guerrilla Marketing: Counterinsurgency and Capitalism in Colombia (University of Chicago Press, 2019) investigates the Colombian government’s campaign to turn Marxist guerrilla fighters in the FARC into consumer citizens. In this ethnography, Alexander L. Fattal explores the ways marketing became a tactic of counterinsurgency as a means of a humanitarian intervention, which has proven stunning and illusory. The work draws on archival research and extensive fieldwork with Colombian Ministry of Defense, former rebels, political exiles, and peace negotiators in Colombia, Sweden, and Cuba. Alex. Fattal is assistant professor in the Department of Communication Studies at the University of California at San Diego.