New Books Network

Blain Roberts

Pageants, Parlors, and Pretty Women

Race and Beauty in the Twentieth-Century South

University of North Carolina Press 2016

New Books in African American StudiesNew Books in American StudiesNew Books in Gender StudiesNew Books in HistoryNew Books in Peoples & PlacesNew Books in Politics & SocietyNew Books in the American South February 7, 2020 Beth A. English

Professor Blain Roberts of California State University, Fresno, talks about intersections of race, identity, and memory in the South in a wide-ranging discussion that...

Professor Blain Roberts of California State University, Fresno, talks about intersections of race, identity, and memory in the South in a wide-ranging discussion that starts in the segregated beauty parlors of the Jim Crow era and ends with remembrances of slavery in modern-day Charleston, South Carolina.

From the South’s pageant queens to the importance of beauty parlors to African American communities, it is easy to see the ways beauty is enmeshed in southern culture. But as Blain Roberts shows in this incisive work, the pursuit of beauty in the South was linked to the tumultuous racial divides of the region, where the Jim Crow-era cosmetics industry came of age selling the idea of makeup that emphasized whiteness, and where, in the 1950s and 1960s, black-owned beauty shops served as crucial sites of resistance for civil rights activists. In these times of strained relations in the South, beauty became a signifier of power and affluence while it reinforced racial strife.

In Pageants, Parlors, and Pretty Women: Race and Beauty in the Twentieth-Century South (University of North Carolina Press, 2016), Roberts examines a range of beauty products, practices, and rituals–cosmetics, hairdressing, clothing, and beauty contests–in settings that range from tobacco farms of the Great Depression to 1950s and 1960s college campuses. In so doing, she uncovers the role of female beauty in the economic and cultural modernization of the South. By showing how battles over beauty came to a head during the civil rights movement, Roberts sheds new light on the tactics southerners used to resist and achieve desegregation.


Beth A. English is director of the Liechtenstein Institute’s Project on Gender in the Global Community at Princeton University. She also is a past president of the Southern Labor History Association.