Divided Media

Suruchi Mazumdar’s book addresses the complex relationship between India’s evolving, emerging media landscape, the political and economic interests of diverse media actors, and movements opposing contentious issues such as market-based economic reforms and religious nationalism. In the mid-2000s, Singur and Nandigram, nondescript semi-urban and rural areas in the east Indian state of West Bengal, suddenly became the center of national and international media attention and debates on state-led neoliberal agenda. The point of controversy were local agitations provoked by the then state government’s plans to acquire agricultural land for large scale corporate industrial projects. The movements by farmers to protect their agricultural land were described variously as challenges to neoliberal initiatives and widespread social tension that put a temporary brake to state-led market reforms. In traditional liberal narratives, the triumph of economic reforms was expected to replace value-based ideology with global economic principles, perceived as objective and neutral. 

But the forces of neoliberalism became strongly entrenched in India alongside religious nationalism. Such political economic developments paralleled with the simultaneous expansion of India’s digital and traditional media sectors, consolidation of market forces, the co-option of both old and new media by powerful actors, and opportunities of mediated democratization and activism. While narratives of economic liberalization and global trends of commercialized journalism have been amply documented, this book addresses the tension between mainstream media’s political and commercial logic, movements and citizen-led activisms questioning dominant development and religious nationalist agenda, and the possibilities of political diversity and democratic participation in the Indian city of Kolkata. By focusing on the hybridities, commonalities, differences, and complexities in Kolkata’s mainstream news media and emerging digital space, this book captures the regional and linguistic variations in the studies of media, movements, and politics in India.

Dr Suruchi Mazumdar is an Associate Professor at Jindal School of Journalism and Communication, O.P. Jindal Global University in India. She has teaching/ research interests in mediated politics and social movements, digital activism, creative labour, everyday data and digital cultures with a focus on South and Southeast Asia, and global digital platforms from China. She is the author of the book, Divided Media Politics and Mediated Movements in India, which was published by Routledge in 2025. Suruchi’s research has been published or forthcoming in journals such as the Asian Journal of Communication, Big Data & Society, Global Media and China, Journalism, International Journal of Communication and Television & New Media. She earned a PhD from the Wee Kim Wee School of Communication and Information at Nanyang Technological University.

Dr Priyam Sinha is an Alexander Von Postdoctoral Research Fellow at the Institute for Asian and African Studies, Humboldt University in Berlin. Her research interests lie at the intersection of critical media industry studies, disability studies, gender studies, affect studies, production culture studies, and anthropology of the body. So far, her articles have been published in Media, Culture and Society; Communication, Culture and Critique; South Asian Diaspora, among others. She is also a regular podcast host at NewBooksNetwork and has been published in public writing forums like the Economic and Political Weekly, FemAsia, Asian Film Archive, among others. More information on her ongoing projects can be found on her website www.priyamsinha.com and you can follow her on https://x.com/PriyamSinha