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Oct 19, 2026
From Toastmasters & Hustle to 5M PLN Publishing & The Next Pivo
Marcin Osman's Entrepreneurial Journey
Summary
In this episode, host Richard Lucas sits down with Polish entrepreneur, author, and publisher Marcin Osman for an insightful conversation tracing his remarkable journey through entrepreneurship, publishing, and personal transformation.
Marcin shares how his entrepreneurial path began two decades ago as a broke student attending Toastmasters in Kraków. Through humble curiosity, networking, and cold outreach, he built his first marketing agency—landing major clients before facing the hard lessons of business failure. Undeterred, Marcin pivoted into self-publishing, pioneering a pre-sale model that grew OSMPower into a 5M PLN/year publishing powerhouse. Over the years, OSMPower published Polish editions for global figures such as Tony Robbins, Gary Vaynerchuk, Wim Hof, and Fredrik Eklund, alongside Marcin's own bestselling books like Biznes ci ucieka (Your Business Is Getting Away) and Sprzedawaj więcej (Sell More).
After building a massive digital footprint with over 1,200 videos and viral social media campaigns, Marcin recently made a bold strategic shift: archiving his entire video catalog to transition away from relentless content creation. Now based in Madeira, he discusses entering a new phase of life focused on depth over hustle, exploring new ventures, and helping others drive real conversions.
Key Links
Mentioned Organizations & Publishers
Mentioned Books (Marcin Osman & Published Works)
Biznes ci ucieka (Your Business Is Getting Away) - Marcin Osman
Sprzedawaj więcej (Sell More) - Marcin Osman
Jak radzić sobie z porażką (nie tylko) w biznesie - Marcin Osman
Przedsiębiorca w podróży - Marcin Osman, Dawid Dudek, Kamila Kruk
Your Host
Richard Lucas
Richard Lucas is a business and social entrepreneur who founded, led and/or invested in more than 30 businesses.
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