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Justin Gomer

White Balance

How Hollywood Shaped Colorblind Ideology and Undermined Civil Rights

University of North Carolina Press 2020

NBN Book of the DayNew Books in African American StudiesNew Books in American StudiesNew Books in Arts & LettersNew Books in FilmNew Books in HistoryNew Books in Peoples & PlacesNew Books in Politics & SocietyNew Books in Popular Culture July 24, 2020 Derek Litvak

Justin Gomer is the author of White Balance: How Hollywood Shaped Colorblind Ideology and Undermined Civil Rights, published by the University of North Carolina...

Justin Gomer is the author of White Balance: How Hollywood Shaped Colorblind Ideology and Undermined Civil Rights, published by the University of North Carolina Press in 2020.

White Balance explores the connection between politics and film from the 1970s to the 1990s. Gomer illustrates the myriad of ways that Hollywood relied on and helped solidify an emerging ideology of colorblindness in the wake of the civil rights movement.

From films like Dirty Harry to Rocky, Gomer is able to show just how much politics and film are intertwined during this period and held to reinforce each other in order to gradually chip away at the gains made during the Civil Rights Movement.

Justin Gomer is an Assistant Professor of American Studies at the California State University-Long Beach.


Derek Litvak is a Ph.D. student in the department of history at the University of Maryland.