Jon Birger

Feb 2, 2021

Make Your Move

The New Science of Dating and Why Women Are in Charge

BenBella Books 2021

Modern romance is broken. It's time to flip the script.

Apps have transformed dating from a mysterious adventure into a daily chore. Young, single, college-educated women are sick and tired of competing for a shrinking supply of guys. And marriage-material men, long expected to take the lead when it comes to asking women out, are suddenly balking at making the first move, fearing they'll come across as creepy or inappropriate.

Society is changing, which means it's time for dating to evolve. Millennial and Gen Z women are more than capable of seeking out what—and who—they want. They're standouts in the classroom and champions on the playing fields. They're leaders in the workplace and trailblazers in city halls, state houses, and Congress. So why would we tell a generation of badass women that they're not allowed to be bold when it comes to finding love? Why should they have to sit back and wait (and wait and wait) for men to find them?

In Make Your Move: The New Science of Dating and Why Women Are in Charge (BenBella Books, 2021) Jon Birger, author of Date-onomics, offers women bold new strategies for finding the one. Backed by research showing that women can win at romance by making the first move with the men of their choice, Birger explains why:

It's better to choose than to be chosenThe "play hard to get" method is not only outdated but grounded in bad science

The first move does not have to be a big move

It's time to log off of dating apps and date men you actually know

The workplace can be a terrific place to meet a long-term romantic partner

. . . and more!

Make Your Move is an honest, solution-based guide to finding love that lasts. If you're tired of playing by old rules, look no further: Make your move and win.

Jon Birger is an award-winning magazine writer and author of two dating books -- Make Your Move: The New Science of Dating and Why Women Are in Charge (2021) and Date-onomics: How Dating Became a Lopsided Numbers Game (2015). A former senior writer at Fortune, Jon has been named to AlwaysOn Network's list of "Power Players in Technology Business Media." He's also a familiar face and voice on television and radio, having made appearances on ABC's Good Morning America, BBC World Service, CNBC, CNN, MSNBC, National Public Radio, and Fox News -- discussing topics ranging from the dating market to the stock market. A graduate of Brown University, Jon lives with his family in Larchmont, N.Y. To contact Jon about media interviews, speaking opportunities, or consulting work, please visit his author website,

Clint Sabom is an award winning writer who hosts a podcast on mental health and psychology called The Sanity Sessions: Exploring Mental Illness And Maladaptations

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Clint Sabom

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