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May 1, 2023
Mirrors of Whiteness
Media, Middle-Class Resentment, and the Rise of the Far Right in Brazil
Summary
In Mirrors of Whiteness: Media, Middle-Class Resentment, and the Rise of the Far Right in Brazil (U Pittsburgh Press, 2023), Mauro P. Porto examines the conservative revolt of Brazil's white middle class, which culminated with the 2018 election of far-right candidate Jair Bolsonaro. He identifies the rise of a significant status panic among middle-class publics following the relative economic and social ascension of mostly Black and brown low-income laborers. The book highlights the role of the media in disseminating "mirrors of whiteness," or spheres of representation that allow white Brazilians to legitimate their power while softening or hiding the inequalities and injustices that such power generates. A detailed analysis of representations of domestic workers in the telenovela Cheias de Charme and of news coverage of affirmative action by the magazine Veja demonstrates that they adopted whiteness as an ideological perspective, disseminating resentment among their audiences and fomenting the conservative revolt that took place in Brazil between 2013 and 2018.
Mauro P. Porto is Associate Professor of Communication at Tulane University. He is the author of Media Power and Democratization in Brazil: TV Globo and the Dilemmas of Political Accountability and Televisão e Política no Brasil.
Reighan Gillam is an Associate Professor in the Department of Anthropology at the University of Southern California. Her research examines the ways in which Afro-Brazilian media producers foment anti-racist visual politics through their image creations. She is the author of Visualizing Black Lives: Ownership and Control in Afro-Brazilian Media (University of Illinois Press).