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Feb 10, 2023
Muppets in Moscow
The Unexpected Crazy True Story of Making Sesame Street in Russia
Summary
It’s the early 1990s, and the USSR is no more. An intrepid young American TV producer has been given a seemingly foolhardy task: bringing the beloved children’s show Sesame Street to Russia, and the rest of the post-Soviet sphere.
This is the premise of Muppets in Moscow: The Unexpected Crazy True Story of Making Sesame Street in Russia (Rowman & Littlefield, 2022)—a memoir from that aforementioned producer, Natasha Lance Rogoff. Amidst car bombings, soldiers kidnapping Elmo, and a collapsing ruble, Lance Rogoff assembles a team of Russian creatives to adapt Sesame Street into Ulitsa Sezam, as the show is known in Russian. While culture clashes ensue at first, they eventually give way to cross-cultural empathy, as Lance Rogoff poignantly illustrates in the book. It’s a story that feels especially resonant in the present day, with Russia and the West again at opposite ends of a daunting geopolitical divide.
Lance Rogoff talks with the New Books Network's Anthony Kao about how she came to produce Sesame Street in Russia, and gives us a taste of the adventures contained within Muppets in Moscow.
Anthony Kao is a writer who intersects international affairs and cultural criticism. He founded/edits Cinema Escapist—a publication exploring the sociopolitical context behind global film and television—and also writes for outlets like The Guardian, The Diplomat, and Eater.