New Books Network

Nir Bashan

The Creator Mindset

92 Tools to Unlock the Secrets to Innovation, Growth, and Sustainability

McGraw-Hill 2020

New Books in EconomicsNew Books in Politics & SocietyNew Books in PsychologyNew Books in Science & TechnologyNew Books Network July 23, 2020 Dan Hill

Why is the corporate fallback being “analytical” (as opposed to nurturing creativity)? Today I talked to Nir Bashan about his new book The Creator...

Why is the corporate fallback being “analytical” (as opposed to nurturing creativity)?

Today I talked to Nir Bashan about his new book The Creator Mindset: 92 Tools to Unlock the Secrets to Innovation, Growth, and Sustainability (McGraw-Hill, 2020).

Bashan is a creativity expert who has spent the past two decades devisning a formula for sustained creativity. Besides his blue-chip corporate clients, Bashan has also worked on album, movies and advertisements for people like Rod Stewart and Woody Harrelson, won a Clio and been nominated for an Emmy. This is his first book.

Topics covered in this episode include:

  • Creativity’s three unlikely personal traits (hint: courage is one of them).
  • Why self-doubt and complacency are both threats to successful innovation, and how to overcome each in turn.
  • Design obstacles Bashan has witnessed, plus five more from my book Emotionomics.

Dan Hill, PhD, is the author of eight books and leads Sensory Logic, Inc. (https://www.sensorylogic.com).  To check out his “Faces of the Week” blog, visit https://emotionswizard.com.