Pamela SwettNov 16, 2017
Selling under the Swastika
Advertising and Commercial Culture in Nazi Germany
Stanford University Press 2013
In her new book, Selling under the Swastika: Advertising and Commercial Culture in Nazi Germany (Stanford University Press, 2013), Pamela Swett, Professor of History at McMaster University is the first comprehensive examination of commercial advertising in the Third Reich. Swett argues that advertisements played a much greater role in normalizing the Third Reich then previously thought. She highlights how advertisers at all levels enjoyed a great deal of freedom to sell their products, while using the National Socialist message not because they were forced, but because consumers were attuned to it. Swett's book is a fascinating look at the advertising and consumer industries during the Third Reich.