New Books Network

Our Audience: The NBN Community The NBN is the largest book podcast in the world both in terms of audience size and book coverage....

Our Audience: The NBN Community

The NBN is the largest book podcast in the world both in terms of audience size and book coverage. We reach over 250,000 listeners every month. Those listeners download around 1.5 million episodes a month, meaning that we reach our listeners several times each month. Who are they? They are curious, educated, affluent readers interested in the world and what goes on in it.

We can help you reach these people and in a very compelling way. Research shows that podcast messaging is particularly effective in motivating people to take action. It’s not hard to understand why. NBN listeners opt-in; they have made a conscious decision to subscribe, download or stream the content. They–the NBN Community–want to hear what is being said. NBN listeners think nothing–and even appreciate–hearing a relevant message from an NBN partner.

We can, then, regularly and effectively send your message to a quarter of a million listeners. But we can also send your message to a very targeted portion that audience. The NBN is made up of 87 subject-specific “channels,” each of which has its own hosts, feeds (iTunes, RSS, email alert) webpages, and social media assets (Facebook pages, Twitter feeds). Every NBN channels is essentially an independent podcast with a distinct and self-selecting audience. We “narrowcast” to these 87 audiences. You can pick one, or a group of them. It’s up to you.

Typically, we send partners’ messages in one or more of three ways: a recorded message attached to a podcast (a “pre-roll”), a banner on one or more pages of the NBN website, or a post on social media (we have hundreds of thousands of followers).

Getting Started

If you are interested in exploring a partnership with the NBN, contact Marshall Poe, the editor-in-chief, at We look forward to hearing from you and working with you.

NBN Advertisers and Partners

  • Indeed
  • Betterhelp
  • CalArts MFA
  • Amherst College Press
  • Blinkist
  • ExpressVPN
  • National University MFA
  • Himalaya Media
  • Blinkist
  • Jain Family Institute
  • University of Sydney
  • Griffith University Asia Institute
  • Australian National University
  • New York Southeast Asia Network
  • Molekule
  • Niskanen Center
  • W. W. Norton
  • Princeton University Press
  • Oxford Hindu Studies Center
  • Penguin/Random House Audio
  • Sakara
  • Simple Contacts
  • Warby Parker
  • Wix