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Apr 26, 2017
Paweł Tkaczyk
Author, TEDxKazimierz Speaker and Marketing Expert
Summary
Paweł Tkaczyk is a writer, public speaker and an expert in branding and gamification. He wrote two bestsellers - „Zakamarki marki” and „Grywalizacja” that focus on branding (zakamarki marki) and gamification (grywalizacja) operations. He is also a lecturer at many Polish universities such us Akademia im. Leona Koźmińskiego w Warszawie, Akademia Górniczo-Hutnicza w Krakowie, Wyższa Szkoła Bankowa w Poznaniu and many companies such as Credit Agricole, Citibank, Sanofi Aventis or Hama. He is quoted in many business focussed newspapers such as Brief or Marketing w Praktyce.
About your host Richard Lucas
Richard is a business and social entrepreneur who founded, led and/or invested in more than 30 businesses, Richard has been a TEDx event organiser, supports the pro-entrepreneurship ecosystem, and leads entrepreneurship workshops at all levels: from pre-schools to leading business schools. Richard was born in Oxford and moved to Poland in 1991. Read more here.
Related Topics
Your Host
Richard Lucas
Richard Lucas is a business and social entrepreneur who founded, led and/or invested in more than 30 businesses.
