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Apr 25, 2024
Reviving Rural News
Transforming the Business Model of Community Journalism in the US and Beyond
Summary
Based on extensive research into weekly rural publishers and rural readers, Reviving Rural News: Transforming the Business Model of Community Journalism in the US and Beyond (Routledge, 2024) outlines a mode of practice by which small publications can stay financially sound and combat the rise of "news deserts." This book argues that publishers must actively reach out to their communities to foster a sense of belonging and shared purpose. A new model known as Press Club -- tested for a year at a weekly newspaper in Kansas -- is presented as a template through which memberships, social events, and online newsletters can create a more sustainable path for the future. Reviving Rural News will be of interest to advanced students and researchers of local, community, and rural journalism as well as practitioners looking to bring about real-world change in journalism organizations.
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James Kates
James Kates is a professor in the Department of Communication at the University of Wisconsin-Whitewater. He has worked as an editor at The Philadelphia Inquirer, the Milwaukee Journal Sentinel and other publications.
