Jonathan BrillAug 19, 2021
Rogue Waves: Future-Proof Your Business to Survive and Profit from Radical Change
McGraw-Hill Education 2021
Today I talked to Jonathan Brill about his new book Rogue Waves: Future-Proof Your Business to Survive and Profit from Radical Change (McGraw-Hill Education, 2021)
There are ten big trends that Brill identifies as disrupting business now and into the future. Each is a wave of change onto self, but the intersection of many of them contributes to forming monster waves that threaten to drown companies not open to rapid, successive adaptations. What are the avoidable causes of failure? What kind of executive will do best? (Hint: it’s not those too full of pride.) From automation and artificial intelligence to Sherlock Holmes and abductive reasoning, this episode has a little of everything, as befits a world in turmoil. Hard to resist a book with this wonderful quote from Anais Nin: “We don’t see things as they are, we see them as we are.” It’s human fallacies, especially the confirmation bias, that so often limits our ability to adapt.
Jonathan Brill is the former Global Futurist and Research Director for HP, a board member and advisor to the Chairman at Frost & Sullivan, and the Futurist-in-Residence at Territory Studio. He’s been a consultant to numerous companies and the managing partner at innovation firms that generated over $27 billion in new revenue for customers.