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How did Donald Trump’s leveraging of emotions get him to The White House? Today I discussed this question with Steven E. Schier and Todd...

How did Donald Trump’s leveraging of emotions get him to The White House?

Today I discussed this question with Steven E. Schier and Todd E. Eberly, co-authors of the new book How Trump Happened: A System Shock Decades in the Making (Rowman and Littlefield, 2020).

Schier is professor emeritus of political science at Carleton College and Eberly is an associate professor of political science at St. Mary’s College of Maryland. This is Schier’s 23rd book as author or editor, and the co-authors fourth book together.

Topics covered in this episode include:

–The emotive similarities and differences between four political leaders: Donald Trump, George Wallace, Richard Nixon, and Ross Perot, with a special focus on the Trump / Nixon affinity.

–Analysis of Trump’s emotional playbook, especially how he elicits and leverages voter anger.

–What the lessons are for leaders everywhere in terms of understanding Trump’s successes and failures as the country’s current, all-consuming focal point.

A transcript of the episode can be found here.


Dan Hill, PhD, is the author of eight books and leads Sensory Logic, Inc. To check out his “Faces of the Week” blog, visit https://emotionswizard.com.