Since the 1990s, the music industry has been going through a massive transformation. After World War II, the primary way audiences participated in the music business in the period between 1945 and 1990 was by purchasing records and attending concerts. The internet and the mp3 file, however, have changed how people are listening to music.
In Popular Music in a Digital Music Economy: Problems and Practices for an Emerging Service Industry
(Routledge, 2014), Tim Anderson explores how the music industry is changing from selling records as its primary purpose to a new paradigm in which artists must be entrepreneurial, audiences are end users, and record companies are investing in music brands, not simply records. Anderson's book is a great guide for this new world. In his book, he draws on a wide range of examples from Moby and Lupe Fiasco to Amanda Palmer and Jonathan Coulton. He also introduces readers to the role that music supervisors, such as Alexandra Pastavas, are playing in film and television.
Dr. Tim Anderson
is an associate professor at Old Dominion University in the Department of Communication and Theatre Arts. He is also the author of Making Easy Listening: Material Culture and Postwar American Recording
. Dr. Anderson can be contacted at firstname.lastname@example.org
. His website is http://timjanderson.weebly.com