Kira Ganga Kieffer, "Unvaccinated Under God: Religion and Vaccine Hesitancy in Modern America" (Princeton UP, 2026)

Summary

Kira Ganga Kieffer is a scholar of American religions, history, culture, and politics with a PhD in Religious Studies from Boston University. She is Visiting Assistant Professor of Religious Studies at Fairfield University.

Kieffer's first book, Unvaccinated Under God: Religion and Vaccine Hesitancy in Modern America (Princeton University Press, May 19, 2026) examines the spiritual and religious roots of vaccine resistance in U.S. history. In general, her work examines contestations over authority through the interactions between religion, alternative health movements, politics, and consumption.

Kieffer uses textual analysis of spiritual marketing materials to discover how consumer culture creates religious concepts within a secular context. Focused on spiritual items and practices that are marketed to women, Kieffer compares the usage of essential oils by three very different groups of spiritual practitioners: contemporary yogis, evangelical Christians, and witches. Although the usage of essential oils is consumerized, Kieffer argues, the beliefs and practices created by “oilers” are nonetheless meaningful responses to the spiritual yearning. Essential oil practices blur the lines between religious traditions, sharpen individual spirituality, and work to create new collective identities.

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