Nolan Gasser

Nov 24, 2021

Why You Like It

The Science and Culture of Musical Taste

Flatiron Books 2019

Why do we love the music we love? In Why You Like IT: The Science & Culture of Musical Taste (Flatiron Books, 2019) musicologist Nolan Gasser, architect of Pandora Radio’s Music Genome Project, discusses how psychology, anthropology, history, sociology, and culture combine to define our musical tastes—what he calls “enculturating.” From the Northern California Redwoods to Paris to Africa, from Nashville to New York City, and from medieval music to Phillip Glass to Led Zeppelin to Taylor Swift, Dr. Gasser takes us on a ride through our minds and how they process, understand and, yes, like music.

David Hamilton Golland is professor of history and immediate past president of the faculty senate at Governors State University in Chicago's southland. @DHGolland.

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David Golland

David Hamilton Golland is dean of the Wayne D. McMurray School of Humanities and Social Sciences at Monmouth University, where he is also professor of history. @DHGolland.

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