Support H-Net | Buy Books Here | Help Support the NBN and NBN en Español on Patreon | Visit New Books Network en Español!
- African Studies
- African American Studies
- American Politics
- American Studies
- American South
- American West
- Asian American Studies
- Australian and New Zealand Studies
- British Studies
- Canadian Studies
- Caribbean Studies
- Central Asian Studies
- Chinese Studies
- East Asian Studies
- Eastern European Studies
- European Politics
- French Studies
- German Studies
- Iberian Studies
- India Studies
- Indian Ocean World
- Iranian Studies
- Irish Studies
- Israel Studies
- Italian Studies
- Japanese Studies
- Korean Studies
- Latino Studies
- Latin American Studies
- Mexican Studies
- Middle Eastern Studies
- Native American Studies
- Pacific Studies
- Polish Studies
- Russian and Eurasian Studies
- Southeast Asian Studies
- South Asian Studies
- Turkish Studies
- Ukrainian Studies
- Western European Studies
- World Affairs
- Animal Studies
- Anthropology
- Archaeology
- Business, Management, and Marketing
- Media
- Critical Theory
- Disability Studies
- Drugs, Addiction and Recovery
- Education
- Economics
- Finance
- Geography
- Gender Studies
- Genocide Studies
- Higher Education
- Human Rights
- Journalism
- Language
- Law
- LGBTQ+ Studies
- National Security
- Philanthropy
- Philosophy
- Policing, Incarceration, and Reform
- Political Science
- Politics & Polemics
- Public Policy
- Sex, Sexuality, and Sex Work
- Sociology
- Sound Studies
- Sports
- Urban Studies
- Big Ideas
- Celebration Studies
- Co-Authored
- Cover Story
- Historical Materialism
- History Ex Silo
- Interpretive Political and Social Science
- Invested Investor
- Landscape Architecture
- Late Antiquity
- Mormonism
- NBN Book of the Day
- NBN Seminar
- Postscript: Conversations on Politics and Political Science
- Practical History
- Preparing for Life After Grad School
- Psychology and Climate Change
- Syriac Studies
- The Chair: In The Room at the Fed
- New Books with Miranda Melcher
Aug 28, 2013
Pink Globalization
Hello Kitty's Trek across the Pacific
Summary
This cat has a complicated history. In addition to filling stationery stores across the globe with cute objects festooned with little whiskers and bowties, Hello Kitty has inspired tributes from Lisa Loeb and Lady Gaga, and artistic renderings from Hello Kitty Nativity to Hello (Sex) Kitty: Mad Asian Bitch on Wheels. In Pink Globalization: Hello Kitty's Trek across the Pacific (Duke University Press, 2013), Christine Yano offers a fascinating study of Hello Kitty as a global commodity and "world idol." Focusing on the period from 1998-present, the book considers the iconic spread and transformation of Sanrio's character in the context of marketing strategies based on creating an ideal of "happiness" sustained through gift-mediated sociality and the production of nostalgia. Yano considers the Hello Kitty phenomenon as a process of "pink globalization" in which Kitty becomes a cultural "wink," an invitation to play, a friend, a mediator of the realms of childhood and adult desire. The narrative is grounded in a series of ethnographic accounts of fans and critics of the global icon, including artists, collectors, Sanrio employees, and others. Enjoy!
