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May 27, 2017
BabyLit
Summary
The Gibbs Smith motto is "to enrich and inspire mankind." Since 1969, the publishing house has become known for creating smart, stylish, sophisticated books. This has included books on architecture and design as well as cooking, holiday and children's books.
Among their most popular series are the BabyLit books, designed to foster a love of great literature at a an early age. Imagine sharing classics like Jane Eyre, Moby Dick, and The Odyssey with the very youngest kids hard to envision, but the BabyLit books do it amazingly well, fulfilling the company's objective "to create things for brilliant babies."
Publisher Suzanne Gibbs Taylor talks about inspiration for that line and their other books for children.
Susan Raab is president of Raab Associates, an internationally recognized agency that specializes in marketing literature, products and initiatives that help improve the lives of young people. Clients have included National Geographic, Scholastic, the International Board on Books for Young People, and bestselling authors and illustrators. Susan is marketing advisor for the Society of Children's Book Writers and Illustrators (SCBWI). She's also a journalist reporting on publishing, education and human rights. Her work as a broadcast correspondent has been hosted by the University of Connecticut, and by the University of Florida's Recess Radio, a program syndicated to 500 public radio stations. Her many interviews, including with Art Spiegelman, Jon Scieszka, Norton Juster, Laurie Halse Anderson and many others talking about art and literature can be heard here. Follow Susan at: https://twitter.com/sraab18
Susan Raab is president of Raab Associates, an internationally recognized agency that specializes in marketing literature, products and initiatives that help improve the lives of young people. Clients have included National Geographic, Scholastic, the International Board on Books for Young People, and bestselling authors and illustrators. Susan is marketing advisor for the Society of Children's Book Writers and Illustrators (SCBWI). She's also a journalist reporting on publishing, education and human rights. Her work as a broadcast correspondent has been hosted by the University of Connecticut, and by the University of Florida's Recess Radio, a program syndicated to 500 public radio stations. Her many interviews, including with Art Spiegelman, Jon Scieszka, Norton Juster, Laurie Halse Anderson and many others talking about art and literature can be heard here. Follow Susan at: https://twitter.com/sraab18
