Bethany KleinSep 21, 2020
Culture, Commerce and Popular Music
Bloomsbury Academic 2020
How does the music industry work in the modern world? In Selling Out: Culture, Commerce and Popular Music (Bloomsbury, 2020), Bethany Klein, a Professor of Media and Communication at the University of Leeds, explores the relationship between music and money, from the early years of the pop industry to contemporary society’s ‘promotional culture’. The book conceptualises ‘selling out’, and offers a nuanced understanding of how the idea developed and how it might still be important and relevant. Crucially, the book stresses the changing nature of selling out, not only over time but also through thinking critically about key categories such as race and gender. The book is packed with examples from across a range of genres and gives an overview of key theories to help understand the importance of ‘selling out’. The book is essential reading across the humanities and social scientists, as well as for anyone interested in contemporary culture.