K. E. GoldschmittMay 28, 2021
Brazilian Music in Transnational Media Industries
Oxford University Press, USA 2019
Bossa Mundo: Brazilian Music in Transnational Media Industries (Oxford University Press, 2020) takes on the circulation of Brazilian music in the Global North since the 1960s. The challenge faced by Brazilian musicians who wish to break into Anglophone markets is formidable. They must deal with the demoralizing effects of the exoticization of the music and the performers, while also struggling with networks of distribution that create fads and just as quickly drop them. K. E. Goldschmitt focuses on watershed moments of Brazil's musical breakthrough, exploring what the music may have represented in a particular historical moment alongside its deeper cultural impact.
Through a discussion of the political meaning of mass-mediated music, they argue for a shift in scholarly focus--from viewing music as simply a representation of Otherness to taking into account the broader media environment where listeners and intermediaries often have conflicting priorities. Throughout the book, Goldschmitt traces several lines of inquiry including the changes over time in the different kinds of tastemakers that introduce and mediate Brazilian music to Anglophone listeners, the role of significant films and film scores in shaping both the music that comes to the international marketplace and the framework by which Anglophones understand what they are hearing, as well as the influence of Brazil’s national branding priorities on the music industry. Featuring interviews with key figures in the transnational circulation of Brazilian music, and in-depth discussions of well-known Brazilian musicians alongside artists who redefine what it means to be a Brazilian musician in the twenty-first century, Bossa Mundo shows the pernicious effects of branding racial diversity on musicians and audiences alike.
Kristen M. Turner is a lecturer in the music and honors departments at North Carolina State University. Her research centers on race and class in American popular entertainment at the turn of the twentieth century.