What does it mean to be famous on the Internet? How do people become Internet celebrities, and what can that celebrity be used to do? Dr. Crystal Abidin
offers anthropological insight into these questions in her book Internet Celebrity: Understanding Fame Online
(Emerald Publishing, 2018). Drawing on case studies from around the world, Dr. Abidin identifies the qualities that contribute to the making of internet celebrity. She explains how some internet celebrities become professional influencers and explores the global implications of the influencer industry. This accessibly written book is aimed at popular audiences and will be indispensable for undergraduate courses about digital culture, for academics who want a clear and cogent introduction to internet celebrity, and for anyone who wants to understand the online worlds in which we increasingly live.
Dannah Dennis is an anthropologist currently working as a Teaching Fellow at New York University Shanghai. You can find her on Twitter @dannahdennis.