Support Kritika | Support H-Net | Buy Books Here | Join the NBN and NBN en Español on Patreon | Visit New Books Network en Español!
- African Studies
- African American Studies
- American Politics
- American Studies
- American South
- American West
- Asian American Studies
- Australian and New Zealand Studies
- British Studies
- Canadian Studies
- Caribbean Studies
- Central Asian Studies
- Chinese Studies
- East Asian Studies
- Eastern European Studies
- European Politics
- French Studies
- German Studies
- Iberian Studies
- India Studies
- Indian Ocean World
- Indigenous Studies
- Iranian Studies
- Irish Studies
- Israel Studies
- Italian Studies
- Japanese Studies
- Korean Studies
- Latino Studies
- Latin American Studies
- Mexican Studies
- Middle Eastern Studies
- Pacific Studies
- Polish Studies
- Russian and Eurasian Studies
- Southeast Asian Studies
- South Asian Studies
- Taiwan Studies
- Turkish Studies
- Ukrainian Studies
- Western European Studies
- World Affairs
- Animal Studies
- Anthropology
- Archaeology
- Business, Management, and Marketing
- Media and Communications
- Critical Theory
- Disability Studies
- Drugs, Addiction and Recovery
- Education
- Economics
- Finance
- Geography
- Gender Studies
- Genocide Studies
- Higher Education
- Human Rights
- Journalism
- Language and Translation
- Law
- LGBTQ+ Studies
- National Security
- Philanthropy
- Philosophy
- Policing, Incarceration, and Reform
- Political Science
- Politics & Polemics
- Public Policy
- Sex, Sexuality, and Sex Work
- Sociology
- Sound Studies
- Sports
- Urban Studies
- Big Ideas
- Celebration Studies
- Co-Authored
- Cover Story
- Historical Materialism
- History Ex Silo
- Interpretive Political and Social Science
- Invested Investor
- Landscape Architecture
- Mormonism
- NBN Seminar
- New Books with Miranda Melcher
- On the Cusp: Between Strategy and Ethics
- Postscript: Conversations on Politics and Political Science
- Practical History
- Preparing for Life After Grad School
- Psychology and Climate Change
- Syriac Studies
- The Chair: In The Room at the Fed
- Oceanic Studies
Jul 2, 2026
Translating History Into Advertising
Summary
I chatted with brand planner Mark Rukman about his quest to translate historical ways of thinking into advertising. Mark likes to joke that, as a historically obsessed, private-sector strategist, he thinks of himself as a nineteenth-century gentleman scholar working in the "Department of Analogies." We discuss Mark's journey from a childhood in the USSR to the lifeblood of capitalism: the advertising industry. Along the way, we explore the nonlinearity of life choices, historical rhythms and events, and even a few unresolved differential equations. Throughout our conversation, we return to history as a surprisingly powerful source of order and clarity in a chaotic world—and as an underused source of insight for brand strategy. Last but not least, we talk about Mark's witty new show, "Old Takes," in which he tackles the hottest cultural trends and historicizes them, showing that if we look back far enough, we've often seen them before.
Related Topics
Your Host
Patryk Babiracki
Patryk Babiracki is a historian, researcher and writer; professor & MA student advisor at the University of Texas at Arlington. PhD from Johns Hopkins. Promoter of #AppliedHistory: using historical concepts, frameworks, and methodologies to solve real-world organizational problems.
Comments