Generic

In this episode of High Theory, Kim talks to Ben Mangrum about Generic. A curious term that denotes both the conventions and rules of genre, and the impersonal or nameless quality of things like generic drugs or generic devices; the generic structures many of our cultural codes. Ben uses both senses to talk about the history of computing. He tells us about the surprising role the genre of comedy has played in our interactions with computers.

Ben suggested that we reference Spike Jones’s 2010 short film I’m Here as an example of computational comedy. In the episode Ben references Aziz Ansari and Eric Klinenberg’s Modern Romance (Penguin Books 2016), a book of comedy and social critique about online dating, as well as classics like Agatha Christie’s Muder on the Orient Express (Collins Crime Club 1934), William Gibson’s Neuromancer (Ace Books 1984), and the film You’ve Got Mail (1998). He also talks about David Schumway’s writing on screwball comedies, “Screwball Comedies: Constructing Romance, Mystifying Marriage” in Cinema Journal 30 no. 4 (Summer 1991): 7-23, doi: 0.2307/1224884, and Lauren Berlant’s on genre, “Genre Flailing” in Capacious: Journal for Emerging Affect Inquiry 1 no. 2 (2018).

If you want to learn more, check out Ben’s book, The Comedy of Computation: Or, How I Learned to Stop Worrying and Love Obsolescence (Stanford 2025). In this cultural history of the computer, Ben shows that comedy has been central to how we've made sense of the technology's sweeping effects on public life and private experience. From the first Broadway play to include a computer in the 1950s to popular films and joke-telling digital assistants, many have used comedy to make the computer seem ordinary. Others have tried to stage the assimilation of computers within corporate life as a kind of comic drama. Mangrum describes these and many other ways in which comedy and computation have come together as a new genre of experience: the comedy of computation.

Ben Mangrum works as an Associate Professor of Literature at the Massachusetts Institute of Technology. His research examines topics ranging from the environmental humanities to twentieth-century “world literature” and the history of ideas and media underlying contemporary methods in the digital humanities. His first book, Land of Tomorrow: Postwar Fiction and the Crisis of American Liberalism, was published in 2019 by Oxford University Press.

The transcript of this episode lives here as a WordDoc and here as a PDF. The image for this episode shows a happy computer, drawn in a few pixels on a blue background. It was made for High Theory by Lili Epstein.