Gero LesonNov 2, 2021
Honor Thy Label
Dr. Bronner's Unconventional Journey to a Clean, Green, and Ethical Supply Chain
Supply chains - and, especially, their points of failure - have become a global hot topic, encouraging us all to take a closer look at how goods move around the globe. Dr. Gero Leson has spent the better part of his career developing supply chains from the ground up, modeling a community-driven approach that holds a vision of interconnection and a broader understanding of success for Western culture.
At natural soap company Dr. Bronner’s, Leson and his colleagues and collaborators have developed ingredient supply chains for key ingredients, including palm oil, cocoa, and olive oil, that have aimed to honor people and process as much as product. At times, the results have been humbling, but, also, educational and human-centered. Working in communities around the globe, including Ghana, India, and Sri Lanka, Leson’s sourcing stories demonstrate how working closely with people and recognizing the role of serendipity can have surprising and dynamic results--and lead to regenerative, more socially just supply chains. In Honor Thy Label: Dr. Bronner's Unconventional Journey to a Clean, Green, and Ethical Supply Chain (Portfolio, 2021), Leson shares case studies of his work and offers insight into the complexity of critical supply chain issues, including sustainability, regenerative organic agriculture, and fair trade.
Dr. Gero Lasen is the vice president of special operations at Dr. Bronners, a top-selling brand of soaps in North America. After joining the company in 2005, he helped its transition to sourcing all major ingredients directly from certified fair trade and organic projects, built from scratch and supplied by small scale farms. Under his leadership, Dr Bronners has become a pathfinder in the global movement to establish socially just and environmentally responsible supply chains. Leson holds a masters in physics and a doctorate in environmental science and engineering. He is a regular speaker on business, sustainability, fair trade, and regenerative organic agriculture.
Dr. Susan Grelock Yusem is an independent researcher trained in depth psychology, with an emphasis on community, liberation, and eco-psychologies. Her work centers around interconnection and encompasses regenerative food systems, the arts and conservation.