Brian Kateman, "Meat Me Halfway" (Prometheus Books, 2022)


We know that eating animals is bad for the planet and bad for our health, and yet we do it anyway. Ask anyone in the plant-based movement and the solution seems obvious: Stop eating meat.

But, for many people, that stark solution is neither appealing nor practical. In Meat Me Halfway: How Changing the Way We Eat Can Improve Our Lives and Save Our Planet (Prometheus Books, 2022), author and founder of the reducetarian movement Brian Kateman puts forth a realistic and balanced goal: mindfully reduce your meat consumption. It might seem strange for a leader of the plant-based movement to say, but meat is here to stay. The question is not how to ween society off meat but how to make meat more healthy, more humane, and more sustainable. In this book, Kateman answers the question that has plagued vegans for years: why are we so resistant to changing the way we eat, and what can we do about it?

Exploring our historical relationship with meat, from the domestication of animals to the early industrialization of meatpacking, to the advent of the one-stop grocery store, the science of taste, and the laws that impact our access to food, Meat Me Halfway reveals how humans have evolved as meat eaters. Featuring interviews with pioneers in the science of meat alternatives, investigations into new types of farming designed to lessen environmental impact, and innovations in ethical and sustainable agriculture, this down-to-earth book shows that we all can change the way we create and consume food.

Brian Kateman is an award-winning author and freelance journalist. His op-eds have appeared in dozens of media outlets, including The Atlantic, The Los Angeles Times, The San Francisco Chronicle, The Washington Post, Vox, Salon, TechCrunch, The Independent, Fortune and The New York Daily News. He is also a regular contributor to Fast Company, Forbes, and Entrepreneur. He lives in New Jersey with his wife, Isabel, and rescue dogs, Tobey and Cooper.

Kyle Johannsen is a philosophy instructor at Trent University and Wilfrid Laurier University. His most recent book is Wild Animal Ethics: The Moral and Political Problem of Wild Animal Suffering (Routledge, 2021).

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Kyle Johannsen

Kyle Johannsen is an academic philosopher who does research in animal and environmental ethics, and in political philosophy. His most recent book is Wild Animal Ethics: The Moral and Political Problem of Wild Animal Suffering (Routledge, 2021). His personal website is here.

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