Feb 22, 2022

Mid-Century Modernism and the American Body

Race, Gender, and the Politics of Power in Design

Kristina Wilson

Hosted by Nushelle de Silva

Buy Book

Summary

In the world of interior design, mid-century Modernism has left an indelible mark still seen and felt today in countless open-concept floor plans and spare, geometric furnishings. Yet despite our continued fascination, we rarely consider how this iconic design sensibility was marketed to the diverse audiences of its era. Examining advice manuals, advertisements in Life and Ebony, furniture, art, and more, Mid-Century Modernism and the American Body: Race, Gender, and the Politics of Power in Design (Princeton UP, 2021) offers a powerful new look at how codes of race, gender, and identity influenced—and were influenced by—Modern design and shaped its presentation to consumers.

Taking us to the booming suburban landscape of postwar America, Kristina Wilson demonstrates that the ideals defined by popular Modernist furnishings were far from neutral or race-blind. Advertisers offered this aesthetic to White audiences as a solution for keeping dirt and outsiders at bay, an approach that reinforced middle-class White privilege. By contrast, media arenas such as Ebony magazine presented African American readers with an image of Modernism as a style of comfort, security, and social confidence. Wilson shows how etiquette and home decorating manuals served to control women by associating them with the domestic sphere, and she considers how furniture by George Nelson and Charles and Ray Eames, as well as smaller-scale decorative accessories, empowered some users, even while constraining others.

A striking counter-narrative to conventional histories of design, Mid-Century Modernism and the American Body unveils fresh perspectives on one of the most distinctive movements in American visual culture.

Nushelle de Silva is a PhD candidate in the Department of Architecture at the Massachusetts Institute of Technology. Her work examines museums and exhibitions, and how the dissemination of visual culture is politically mediated by international organizations in the twentieth century.

Your Host

Nushelle de Silva

Nushelle de Silva is a historian of the built environment, and Assistant Professor in Art History at Fordham University. Her research is broadly concerned with the relationships between architecture and mobility from the mid-nineteenth century to the present. Her current areas of interest include portable architectures and their materials; physical infrastructures for moving objects, people, and ideas; the effects of movement on the production and reception of design objects; and spatial forms of preservation for objects in transit.

View Profile