Integration has been a key theme across the general management, organizational behavior, supply chain management, strategy, information systems and the environmental management literature for decades. Sustainability continues to be, at the “top of the agenda” in the C-suite. Despite this, specialists in academia and organizations lack the peripheral vision to understand the power of a more integrated approach that will empower functional groups to become best-in-class without forcing trade-offs that pull down other groups connected to overall operations. Integrated Management is the key driver of innovation and profitability in progressive companies. It reduces risks while pursuing new opportunities, and the checks and balances for prudent management are baked in the strategy for modern go-to-market synergy and growth.
What can be done, then, by individuals, functions, organizations, value chains, and even whole cities to integrate and align sustainability? In his book Integrated Management: How Sustainability Creates Value for Any Business (Emerald, 2018), Robert Sroufe answers this question. Sroufe considers the opportunity we have to enable an enterprise value proposition that includes environmental, social and governance (ESG) performance. Integrated management applies a proven strategic planning approach to uncover the tools and actions available for change management and performance measured with an Integrated Bottom Line (IBL). Using evidence based examples from best-in-practice enterprises, proven management tenets, models and tools alongside emerging technologies, we can develop integrated solutions aligned with the UN Sustainable Development Goals (SDGs).
Tricia Keffer ASLA, MLA Landscape Architecture with a design practice in the Florida Keys