What is the relationship between popular misogyny and popular feminism? In Empowered: Popular Feminism and Popular Misogyny
(Duke University Press, 2018), Sarah Banet-Weiser
, Professor of Media and Communications and Head of Department at the LSE's Department of Media and Communications, explores these two interrelated ideas in order to analyse a range of examples including the body positivity movement, confidence, #gamergate, seduction communities, and women in tech. These examples, along with extensive discussion of media examples including advertising, and a theorisation of the 'economy of visibility', demonstrate the important work of popular feminism, its limits, and the misogynist backlash aimed at arresting feminism's progress. The book engages and explains our current politics, with important lessons for both sides of the Atlantic, as well as a media analysis with global implications. As a result the book is an important read across the social sciences, politics, and beyond.